Did you know that winter is one of the best seasons to sell a home?
Fewer homeowners list their homes during winter so naturally, fewer homes sell. But homes that are listed in winter have a better chance of selling than those listed for sale in summer, fall and, yes, even spring.
Home sell quicker in winter too and, best of all, they sell for more than they do in fall and summer and only slightly less than in spring, according to a study by a national real estate brokerage.
The study looked at how much above list price homes eventually sold for during each season:
- Spring: 18.7%
- Summer: 15.1%
- Fall: 14.7%
- Winter: 17.5%
What’s equally surprising is that the winter numbers remain consistent regardless of the season’s severity. So, from Miami to Minneapolis, Anchorage to Las Vegas, the likelihood of selling and the percentage of list price realized is the same. Snow or no snow.
Get even more with this one brilliant tip
The way to get even more for your home, regardless of season, is to make it stand out among the competition. This is a bit more challenging in winter, when everyone’s deciduous trees appear lifeless and everyone’s lawn looks the same.
Since most homebuyers shop online, however, a photograph of your home is most likely how they’ll be introduced. By photographing it now, while the sun is shining and greenery is actually green, you’re giving your home a leg up on the competition.
Imagine scrolling through winter listings online and landing on one that completely stands out from all the rest. The chances are excellent that this home would go on your “let’s go see this one in person” list.
It’s called “green photography”
Surprisingly, it hasn’t dawned on the majority of other real estate agents to take advantage of this marketing opportunity, so the chances are excellent that your home may be the only one with sunshine in it’s “hero” shot (the first photo people see on the MLS).
To accompany the summer feeling in a winter home sale, we suggest you tour your landscape and make a diagram or notes on what is planted where.
We can then blow up an exterior photo and make notes directly on it as to where the mock orange is planted, what color roses they can expect in spring and which of those twiggy trees bears delicious peaches in the summer. We’ll leave it out for buyers to see when they tour the home.
Winter curb appeal is still important
Even in the most frightful weather, a home’s exterior appearance can make or break the homebuyer’s decision to leave the warmth of the car to venture up the walkway to your home.
Color is inviting, so anything that can be done to add color outside will pay off. Some of our clients repaint the mailbox and front door in summer or fall in preparation for a winter sale.
It’s not easy to think about the thicker socks, scarves and hats we’ll be donning in just a few months. But winter will be here before we know it and when it comes to a future home sale, it pays to be prepared.
If you’re among those who will be selling in fall or winter, call us to get those photos taken now.
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Introduction to Jennifer Y. Ross & The Westchester Living Team at COMPASS
Jennifer comes from Platinum Drive to Compass as an experienced agent. She epitomized Platinum Drive Realty’s motto “I grew up here. I live here. I sell homes here” and she is known for providing each of her clients with an exceptional experience guided by her expert local knowledge. She works tirelessly to ensure each of her clients has a professional, enjoyable and successful Westchester community & home buying search or selling experience. She often remains very friendly with her clients and welcomes the opportunity to be an ongoing resource as they settle into Westchester Living. Every step she takes will embody her core principals; integrity can never be compromised, clients’ interests always come first and character, commitment, and passion truly matter. For her buyer clients, Jennifer looks forward to the opportunity of being “Your NYC to Westchester” guide and real estate broker. For her seller clients, Jennifer is proficient at implementing an aggressive marketing strategy in order to obtain the best price possible in a highly efficient and seamless manner. Jennifer thoroughly enjoys assisting buyer clients in navigating the landscape of the Westchester residential real estate market. She is skilled at enabling clients to define where they see opportunity & facilitating the process from initial search through closing. Jennifer was awarded the Platinum Drive Star Award for Outstanding Performance in Sales & Client Services in 2014 & Platinum Drive Realty’s Superstar Award for Excellence in Sales and Client Services 2015 & 2016 for her outstanding performance in sales and client service. In addition to her passion for local real estate, Jennifer has a firsthand understanding of home renovation and new construction. Upon moving from NYC to Scarsdale, she and her husband performed an extensive renovation on their first home. After completion, they moved onto their second project in Larchmont, a full house renovation and expansion. More recently she is active with local developers who specialize in new home construction, home expansions and renovations. Jennifer has the ability to understand a home’s full potential and can help clients find or create their dream home. Jennifer was the Manager of Platinum Drive Realty’s Larchmont Office. Jennifer was raised in Scarsdale. After graduating from Scarsdale High School, Jennifer received a BA in Child Study & Sociology from Tufts University and an MA in Language & Literacy from New York University. Jennifer currently lives in Larchmont with her husband, Michael, and their three sons, Braden, Devon & Zane. She specializes in communities in Southern Westchester with a concentrated focus on the Sound Shore Communities of Larchmont, Mamaroneck, Rye Neck, Rye, New Rochelle as well as her hometown of Scarsdale. Prior to real estate, Jennifer was a teacher in the Mamaroneck Public Schools. Jennifer has a deep understanding of the local school systems and the needs of young families.
Professional Associations & Accreditation
Jennifer is a Licensed Associate Real Estate Broker & has her Accredited Buyer Representative designation (ABR) and her Seller Representative Specialist designation (SRS). Jennifer is a member of the Hudson Gateway Association of Realtors & the National Association of Realtors. Jennifer’s Website: westchesterliving.hou