Selling a luxury home? 4 qualities to look for in a real estate agent

Jennifer Y. Ross
Jennifer Y. Ross
Published on December 22, 2017

 

Selling a luxury home is unlike any other real estate transaction. The marketing is different, the potential buyers are different and the entire sales process is as well.

We hear from our luxury home clients that they found locating the right real estate agent to handle the sale the most challenging part of the process.

So, we came up with four qualities you should look for when choosing an agent to assist you in the sale of your luxury home.

Experience

Nobel Prize winner Albert Camus nailed it when he said that “You cannot create experience, you must undergo it.”

Agents experienced in the luxury home market are the only ones who understand the nuances of this market

Everyone else guesses and sadly, often miss the mark. That’s something no homeowner can afford.

When shopping for an agent, whether you plan on buying, selling or doing both, look for one that has experience with luxury homes and with high-end clients.

Marketing expertise

Cookie-cutter marketing plans don’t work with expensive real estate. While online advertising is critical to a marketing campaign, luxury home marketing sometimes requires more extensive and focused marketing.

Beautiful, full-color brochures and placing ads in certain magazines where they’ll be seen by the affluent are sometimes called for.

When selling an expensive home, look for an agent that uses all of the marketing tools at her disposal.

Marketing budget

Regardless of experience, if the agent you’re interviewing runs his business on a shoestring, it’s highly unlikely that he’ll be able to afford the extensive and expensive marketing strategies required to sell a luxury home.

Remember, attracting the affluent buyer requires more than a listing in the MLS

It may require buying advertising in high-end publications. One Silicon Valley expert we know frequently advertises in Elite Traveler, a magazine for those who own private jets.

Ad rates vary, but start at $5,000 

Other luxury agents prefer a broader audience, such as that of the Robb Report. Here, ads cost from nearly $14,000 (for 1/3 page) and more than $39,000 for a full-page ad.

Don’t be afraid to ask not only how the agent will advertise your home, but how he or she will pay for that as well.

Local experience

Another challenging aspect of listing a luxury home is setting the appropriate price. Since prices are based on the sales price of homes in the same general area, it’s vital that your agent is familiar with the market.

A good luxury home listing agent not only knows what has sold recently, but has seen the interiors of the homes personally. She is also familiar with homes currently on the market.

This familiarity is the agent’s best tool when determining a list price for your home

Don’t trust the sale of your luxury home to any agent that can’t provide details of his or her experience, marketing know-how, budget and local market familiarity.

 

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Bio

Jennifer epitomizes Platinum Drive Realty’s motto “I grew up here. I live here. I sell homes here” and she is known for providing each of her clients with an exceptional experience guided by her expert local knowledge.  She works tirelessly to ensure each of her clients has a professional, enjoyable and successful Westchester community & home buying search or selling experience.  She often remains very friendly with her clients and welcomes the opportunity to be an ongoing resource as they settle into Westchester Living.  Every step she takes will embody her core principals; integrity can never be compromised, clients’ interests always come first and character, commitment, and passion truly matter. For her buyer clients, Jennifer looks forward to the opportunity of being “Your NYC to Westchester” guide and real estate broker.  For her seller clients, Jennifer is proficient at implementing an aggressive marketing strategy in order to obtain the best price possible in a highly efficient and seamless manner.

Jennifer thoroughly enjoys assisting buyer clients in navigating the landscape of  the Westchester residential real estate market.  She is skilled at enabling clients to define where they see opportunity & facilitating the process from initial search through closing.  Jennifer was awarded the Platinum Drive Star Award for Outstanding Performance in Sales & Client Services in 2014 & Platinum Drive Realty’s Superstar Award for Excellence in Sales and Client Services 2015 & 2016 for her outstanding performance in sales and client service.

In addition to her passion for local real estate, Jennifer has a firsthand understanding of home renovation and new construction.  Upon moving from NYC to Scarsdale, she and her husband performed an extensive renovation on their first home.  After completion, they moved onto their second project in Larchmont, a full house renovation and expansion.  More recently she is active with local developers who specialize in new home construction, home expansions and renovations.  Jennifer has the ability to understand a home’s full potential and can help clients find or create their dream home.

Jennifer is the Manager of Platinum Drive Realty’s Larchmont Office.  Jennifer was raised in Scarsdale.  After graduating from Scarsdale High School, Jennifer received a BA in Child Study & Sociology from Tufts University and an MA in Language & Literacy from New York University.  Jennifer currently lives in Larchmont with her husband, Michael, and their three sons, Braden, Devon & Zane.  She specializes in communities in Southern Westchester with a concentrated focus on the Sound Shore Communities of Larchmont, Mamaroneck, Rye Neck, Rye, New Rochelle as well as her hometown of Scarsdale.  Prior to real estate, Jennifer was a teacher in the Mamaroneck Public Schools.  Jennifer has a deep understanding of the local school systems and the needs of young families.

Professional Associations & Accreditations

Jennifer is a Licensed Associate Real Estate Broker & has her Accredited Buyer Representative designation (ABR) and her Seller Representative Specialist designation (SRS).  Jennifer is a member of the Hudson Gateway Association of Realtors & the National Association of Realtors.

Jennifer’s Website: westchesterliving.house

Jennifer Facebook Page:  facebook.com/JenniferYRossRealtor

Jennifer’s Instagram: instagram.com/westchesterlvng

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